2011: Humanising Financial Services Across Asia (Six month report)
Through to the 6 months financial period ending December 31, 2011, the Group forged ahead in pursuit of its goal of humanising financial services across Asia. With a footprint spanning 17 countries, which further strengthened with the addition of Maybank Kim Eng, the Maybank Group is now better poised to reach out to more clients in different parts of the globe.
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Humanising financial services across Asia means that customer welfare comes first. Our commitment to humanising our services is based on three key principles: providing people with access to funding; offering fair terms and pricing; and advising customers based on their needs.
At Maybank, we believe that our strengths lies in our sincerity in serving our customers, clients, and partners. Every client is a valued partner and their satisfaction is our highest piority. The strenghts, achievements, and successes of our banking operations for the year 2010 can be attributed to the earnest service we deliver.
A compass is a navigational instrument used to determine direction. Maybank is guided by a moral compass, which consists of its core values of Teamwork, Integrity, Growth, Excellence and Efficiency, and Relationship Building (TIGER), as it scans the horizon in search of the best way towards its ultimate destination. The horizon depicted in the picture opens up to infinite possibilities. This signifies that Maybank remains optimistic about the future. Navigating a paved road rather than a rough one indicates that Maybank has, over the years, laid the groundwork for better performance in the years to come by drawing up its 6-year roadmap and setting significant mile posts well into the future in a continuing bid to deliver greater value to its stakeholders.